Photography
Oscar Mattsson is a Swedish photographer based in Gothenburg, working across advertising, editorial, portrait, food, lifestyle, and art photography. Since beginning his professional career in 1997, he has built a practice shaped by technical precision, curiosity, and a deep interest in people, places, and atmosphere.
His work has been part of award-winning advertising campaigns recognized by Cannes Lions, EPIC, Guldägget, World Cookbook Awards, and One Eyeland. In 2006, Oscar received the title of Hasselblad Master, an acknowledgment of his ability to combine photographic perfection, human presence, and strong composition.
Photography entered Oscar’s life early.
At the age of eight, he was given a Polaroid camera by his parents and began photographing everything around him until the film ran out. The film has since become endless.
That same sense of attention still drives his work today:
the wish to look closely, to build trust with the people in front of the camera, and to find the small visual decisions that make an image feel alive.
From his studio in Gothenburg, Oscar works on assignments in Sweden and internationally.
Years in the field have given him a broad network of collaborators, clients, producers, stylists, agencies, and creative teams both at home and abroad.
Oscar’s commercial work is built around balance.
Every assignment begins with a brief, but the image must also carry something more: a tone, a tension, a gesture, a sense of place, or a moment that feels true.
He approaches photography as both craft and conversation.
A good image rarely happens in isolation. It grows through dialogue: with the client, with the subject, with the creative team, and with the conditions of the shoot itself.
Whether working on an advertising campaign, a portrait, a food story, a product image, or a location-based shoot, Oscar looks for the point where clarity and atmosphere meet. The result is photography that serves the project while keeping its own visual character.
For Oscar, the photographic process is as important as the final image.
He values collaboration, preparation, and a clear understanding of what needs to be communicated. At the same time, he leaves room for the unexpected — the shift in light, the human expression, the detail that was not planned but suddenly makes the picture stronger.
His work is precise without feeling cold. It is composed, but not over-controlled. It carries the confidence of long experience, while keeping the openness of someone who still loves the act of taking pictures.
Over the years, Oscar’s photography has appeared in award-winning campaigns and international contexts. His recognitions include Cannes Lions, EPIC, Guldägget, World Cookbook Awards, One Eyeland, and the title of Hasselblad Master.
But beyond awards, his career is defined by continuity: more than two decades of professional work, a strong base in Gothenburg, and an ongoing commitment to photography as a living practice.
Every project is a new conversation. Every image is another chance to look again.